Provide the Solutions they are Searching for
The interest in the USA of “How To” eBooks, membership sites, online courses, videos and so on, is surging. This could in part be because of the pandemic and many being homebound. Some people now have more time to self-educate. This can often mean starting to think of ways of being able to start a business that can be done from home, and in some cases, one that can be done entirely on the web. One such solution is to make digital products. Digital products are for the most part informational and provide answers to problems that are of interest to a targeted demographic.
Give Them Action Steps
Think of it this way. Let us say you were seeking a solution to a problem, such as learning information about how to enter and get a job (or start a business) in a certain industry. Then imagine you were faced with obstacles and rejection on how to do that. Plus, doing web searches alone did not give you the full picture of the action steps you needed to take.
Clarify the Demographic You Seek
Next, just as you were about to give up, when searching online you found a website that was selling eBooks that could be instantly downloaded upon payment. This eBook was about the solution you were seeking regarding getting a job or starting a business in your desired industry. If this were information you really, really, needed, would you not purchase the eBook, especially if it were affordable and could be instantly downloaded? Of course, you would! That is why we encourage you to make digital products. Turn your knowledge or drive into informational digital products on a topic that has high need and solves the problem of a particular demographic.