This website was originally conceived as a place that had useful information on the process of creating nonfiction step by step educational materials that helped Americans to be more successful in the challenging times, we live in.
Issues we face include COVID, Inflation and the major challenges being experienced in Ukraine. A lot of pain is being seen in our country and internationally. It could be said that in these days of challenges across the country, this is possibly an inappropriate time to be telling jokes or or getting involved with comedy. The notion being that tragedy is not a time to make fun of things. This we believe is true, and yet…
Does humor work in the sales message? Is there such a thing as going too far? How can you draw in the audience while both making them laugh plus simultaneously getting across your brand message?
Humor can walk the fine line between making someone both laugh as well as taking in the brand message. It is important that the style of the humor uses is relatable to the individual who is watching your commercial. I
If you use humor that is not the kind of comedy that the target audience enoys and resonates with, it is all for not.
Using music in advertising can be an effective way to get out your message. A song with lyrics that are funny, is an effective strategy to be certain that your message ticks in someone’s head.
If there is a chorus that is a synopsis of the message being conceived can even turn a spot to be sung along to. In other words, music that has silly lyrics that can go on repeatedly in our minds.
Music in advertising with humor can sometimes be especially impactful if the topic itself is absurd and even edgy. People laugh at incongruous situations.
Music in humor that verges on shocking is an approach that if targeted at the the right audience for the tune’s category and lyrics, can really hit the spot with members. Also, if it is a perfect match for the market, music comedy pieces have been known to go viral.
But if when revealing your message as an advertiser, it is is too overbearing or has something shocking that is too intense the venture could backfire.
Also use your gut when you gage if comedy, music or otherwise, is the right match. If you know and understand your audience, you will make the right choice, even in a world in crisis.
It’s a good question actually, why pay for online learning when you can get information from websites and videos for free? Just take a look at the current glut of tutorials and other forms of education freely available at to no charge on video sites and more. Some kind of transformation may need to happen. Or maybe it already has?
If you are an educator looking harness the web, it’s time to do some serious thinking. The evolution of technology and its usage might have moved on already, even though not everyone has gotten the memo. Of course, the thing that is different between, say, free video sites versus purchasing from an expert in the field, theoretically you will get more value from the “expert.”
These days, many videos that are online and viewable for no coast at sites are not really informational at all. They are more like commercials for an educator, expert or company. In other words, you watch a video, you get tidbits that may or may not be useful, and then the pitch, overt or subluminal, occurs. You have just experienced a “taste,” a “sample,” but if you want the whole thing you need to buy the premium version. That’s the norm now with SaaS sites. You can get the free version, but for the the way you really want it…Upgrade.
Another downer of course is that “free,” actually costs you something. Your identity. Your privacy. That’s a big price. Because when it comes to search or social platforms, we pay with the currency of our personal information. You legally signed off on it when you were setting up your account and clicked the “Conditions” button. And even if everything you write into your settings is false. Does not matter. Don’t think you are fooling them. They track you. And it does not take long long at all to figure out who you are. They follow your every click, figure out who you are, then when you sign in with them, such as with “free” email accounts, they have yet another way to flesh out your composite profile the are working on and selling to others Get ready to be sold to others for a fee.
Look, you are okay with having no privacy, or have already sold it to various online tool providers, so you might as well get the biggest bang for your, well, identity. Sometimes you really can get good educational info. You’ve already sold yourself to Big Tech, so you might as well get something in return. How? By carefully picking videos and sites you go to. Usually, if you look with a sharp and discerning eye, plus have a sense of what you are searching for, you can tell quickly what is worth your time, and what is not. Trust your instincts. But this begs the question, “Why do experts give out premium information and in return do not earn a dime?”
Some people with knowledge give it away because they want to be seen as an “expert.” Or maybe want the attention. Or dare I say, maybe they really are semi altruistic and want to be seen as…Yes. An “expert.”, Also it is quite possible that they simply wanted the attention. To be noticed for doing something nice to their fellow humans with similar interests. This could have motivated them to pull out the authentic information.
The good stuff?! But how do I know if this is what I really need. Because like we hear again and again, “You don’t know what you don’t know.” That’s true to a point, but if you are industrious, you can usually patch the clues together. Meaning, in the end, it is very likely you could piece together on your own, what you actually needed. You are, after all, resourceful. Ever since those three “Ws” came around, we are not at a loss for at least feeling like we are doing something. Even if we are not.
Let’s face it, we are trying to convince ourselves that the Pandemic is over, and that we are in the process of entering what some of us have been waiting patiently for. In the beginning it was called the “New Normal.” But honestly, I haven’t heard that term in a while. But the point is that what we thought was coming, is not here yet. And COVID is far from being managed enough such that it’s “Just like the flu shots offered each year.” And now more than ever here in NYC, riding the subway has actually become that scary thing depicted in a lot of old ’70’s movies.
Informational in-person workshops are not likely to have a full return anytime soon. You can just look at what is happening in New York in that regard. So, what should we do? Wait it out until all variants are done with, which needless to say will never happen. Or should we patronize those those who have “quality” learning materials, instead of something that is the equivalent of coming from a dollar store? Needless to say, value can be found anywhere, and we have one of those businesses near us. I bought a laundry bag there a couple of years ago, and I just used to bring the wash downstairs. In fact, the bag is in a basket sort of thing, also a dollar store find.
If I showed the laundry bag to you and told you that I had paid $10 for it rather than the $1 I actually forked out, you might believe me. Which brings us to an important moment in this rant. The one we know and love: “Perception is Reality.” If someone can convince you that they have high quality educational materials, even if you can get the same stuff for free somewhere else, then big bucks are paid for the “quality” of it. Maybe not the actual “quality” of the content of information in the materials themselves, but instead rests possibly in believing something or someone is prestigious. After all, “quality” framed in different ways has varying value. As you probably figured out a bit ago, or maybe saw it coming from the very beginning, the dirty laundry is mine and that of my fam. Which reminds me, I have to go downstairs and take it out of the drier. It’s almost midnight. I usually do it around 6:00am on Saturday. Now where did I put that dollar store basket?
Waiting and Waiting, plus Wondering if “Creative But Broke” is the Right Title?
Yes, I confess, a part of me is waiting with anticipation to find out if my friend decides to try out the “Creative but Broke” strategy. “Creative but Broke” is the secret name I am using to name the strategy. I did not tell this to my friend because he might think that giving him a strategy called “Creative but Broke” was implying that I thought he was broke.
Are You Creative?
Quite frankly I think everyone is creative. Imagination, which every human being I have ever met has had, is proof (in my opinion) that creativity exists in all of us. Though, there are people who at least verbally, have said that they are not creative at all. Which brings up an interesting question.
“Do you consider yourself creative?”
The Answer is in How You Perceive Yourself
Some people full out say they do not have a creative bone in their body, while on the other side of the fence there are folks who embrace, even tout, their creativity.
Of course, I had to run to the dictionary. They have been around since 1828, so I tend to trust Merriam-Webster. They define creativity as being “the ability to create.” Then I checked in on the word “create” for which there were 4 usages, but the top one was “to bring into existence.”
Combining Two Definitions
So, merging the two definitions together makes a possible version of what creativity could be: “the ability to bring into existence.” Not very scientific, but hopefully helpful none the less. Oh, and a side note is that the first recorded of the use of the term “creativity” was in 1875 which is 47 years after Merriam-Webster was created (pun intended).
Creativity Vs. Hustle
One of the things I thought about while creating the “Creative but Broke” 9 Step Strategy was deciding between two words as being the key ingredient that you need to succeed. If being a celebrity means that you are successful (which I do not think it does), then which of these two words do you need the most: “Creativity” or “Hustle?” Especially if you are talking about show business, or fine arts etc., one might think that “Creativity” is needed most because it is closely wed with “talent.”
Watching Metamorphoses from “Behind-the-Scenes”
Decades ago, I had a unique opportunity. It was to view celebrities (the show biz kind) from an insider’s perspective, and I saw things that are usually not publicly shown. Being someone who is fascinated by psychology, motivation, drive, determination, focus, follow through and of course, strategy, I people watched for around three years. My point of view was usually from the sidelines, but sometimes I interacted as well.
Thinking About My Observations those Many Years Ago Brought Up a Question
I was even able to observe firsthand, the fascinating process of a select few go from being “nobodies” to blasting up into the stratosphere thereby transforming into “stars.” Some of them have crashed to the Earth since then, while others still glisten in the night sky. The purpose of bringing this up of course relates to the question: “which of the two are more important to making it: creativity or hustle?”
The interest in the USA of “How To” eBooks, membership sites, online courses, videos and so on, is surging. This could in part be because of the pandemic and many being homebound. Some people now have more time to self-educate. This can often mean starting to think of ways of being able to start a business that can be done from home, and in some cases, one that can be done entirely on the web. One such solution is to make digital products. Digital products are for the most part informational and provide answers to problems that are of interest to a targeted demographic.
Give Them Action Steps
Think of it this way. Let us say you were seeking a solution to a problem, such as learning information about how to enter and get a job (or start a business) in a certain industry. Then imagine you were faced with obstacles and rejection on how to do that. Plus, doing web searches alone did not give you the full picture of the action steps you needed to take.
Clarify the Demographic You Seek
Next, just as you were about to give up, when searching online you found a website that was selling eBooks that could be instantly downloaded upon payment. This eBook was about the solution you were seeking regarding getting a job or starting a business in your desired industry. If this were information you really, really, needed, would you not purchase the eBook, especially if it were affordable and could be instantly downloaded? Of course, you would! That is why we encourage you to make digital products. Turn your knowledge or drive into informational digital products on a topic that has high need and solves the problem of a particular demographic.
If you are putting together a “How To” experience of some kind, one of the best ways to start this process is to take a look at your participants and what their needs are. Even if you are not teaching a pre-existing group, you can still gain insight into what those who you will be leading will be like. In much the same way as a movie is made to fit a specific audience, you need to do so when you are putting together a workshop.
Understand Your Students’ Needs
Are your students older, younger or inbetween? What do they do as a living? How does this have an affect on who they are? What approach will be the best to serve them? Will they want to be free to be creative? Or will they respond better to a very specific structure?
You Need to Be Clear Throughout
Something that can make your job easier is from the very beginning have a sense of purpose regarding your workshop. This focus will assist you in making or deleting ideas, because you can always go back to the purpose to help you answer the tough questions. And the great thing is, your workshop can have an arts oriented goal or can be to provide education for some specific branch of business. Both objectives benefit from you having a clear cut path by which to help students find what they are looking for.
The ultimate “USA How To” would be to figure out a way how to have peace across the world. Greetings from “USA How To” UDHR is an acronym that stands for the “Universal Declaration of Human Rights.” Representatives of all cultural backgrounds came together to write the UDHR and what was written was of monumental importance. Essentially, the document consists of a preamble as well as 30 articles covering several different aspects of the celebration of human rights.
Human Rights Day
Today, December 10, is Human Rights Day and a time when areas explored to bring us together that include rights to equality such as life/liberty/personal security, innocence until proven guilty, marriage and family, owning of property, rest and leisure and education just to name a few.
Especially in these times in which America currently has a clashing of values, it is vital that we look to these rights and hopefully use them as a starting place to come together. Rights of freedom represent things that we as human being are free from. This includes discrimination, slavery, torture and being protected from arbitrary arrests and exile.
Full discloser, I am a magician, a conjurer a prestidigitator and so on. I make magical things happen but always explain to my audiences that my performances are illusions, not reality. Funny thing is though, most of us live with illusions. Illusions about who we are, illusions of who we could become.
Depression and Anxiety
But that’s okay. Because it helps you hang on and unlike some of us, avoid not fall into the quicksand of depression and anxiety.
For some reason I get tense when people chew gum. Especially while talking and crunching it in their mouth at the same time. It probably comes from directing a myriad of actors, some of whom I’d have to have get rid of their Trident when acting.
Missed the Séance
Sadly, I missed the recent virtual and live Harry Houdini séance on the day of his death on October 31st from his gravesite in Queens, Houdini said that when he died he would come back if he could. I bring up Harry because he apparently was delusional, with many inflated ideas of who he was. But an avid reader of Houdini biographies starting at age 8, I learned how he was able to pick himself up despite setbacks of which there were many. He ultimately beat them all one at a time.
Harry Has Yet to Come Back from Beyond the Grave
These seances happen every year and I attend them when I can. They occur either here in Manhattan, where he lived when he was alive, or as mentioned in the borough of Queens where he is buried. I need to be more mindful when trying to conjure up Erik Weisz (his real name). I guess it is time to start chewing gum.
I used to do yoga. It was great. I lived in midtown at the time and my local gym was just around the corner from what I called home. These days no yoga. Sometimes I think that if more people did yoga we wouldn’t have a lot of the problems we do today..
Will the Magician Survive?
All of us who stuck around are Pandemic Survivors. Not all people have remained. This was reflected by someone in last night’s virtual magic show. His magic act, streaming from his home, had the theme of suicide. A lot of the other magicians were a tad freaked out by this. I thought it was great. He was brave and original. Because it is true, being in this trap known as COVID-19 can get to you. PS. The guy didn’t kill himself, he just included a rope trick at the end that had him wrapping it around his neck then magically pulling it through this area.
If you decide to explore the links below, we suggest you look at them in order. An abstract tale is told in this way.
Our special city has been undergoing changes, some of which are not good, while other aspects are as flourishing as ever. It is a tough time being a New Yorker with the new layers not only including the Pandemic but also the worry about personal safety. Although not positive, it used to be that gangs only fought with each other. Now their frustration has built as it has for all of us, but the result now can be violence.
The Flight from NYC
All across America we must be vigilant with keeping our homes secure. Manhattan has lost a lot of folks who took flight out of fear of the changes we have been experiencing.